The Product Marketing Handbook for Software on Sla
Just read this book review on /. by a fellow named Dan Sheffer.
"This is a great, safe place to learn about marketing, distributing and selling software before putting your own time and money at risk; the Handbook includes comprehensive checklists to help manage the product-marketing process. (These lists are also provided on a CD that accompanies the book.) "
http://books.slashdot.org/books/04/08/24/1613223.shtml
Looks like something I need, but would like to know if anyone here has read the book? Opinions? Has Joel ever commented on this book? Looks very comprehensive. Anyone read this other guy's book, Stupidity? Looks interesting too and Joel wrote the foreword.
Comments appreciated
Ann Onymous
Thursday, September 2, 2004
Joel highly recommends the book.
Ewan's Dad
Thursday, September 2, 2004
http://www.joelonsoftware.com/news/fog0000000102.html
http://www.joelonsoftware.com/items/2004/04/16.html
Ewan's Dad
Thursday, September 2, 2004
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