Just finished reading Mr. Sinks article on trade shows. I've never been to a technical trade show, but I have been to several other varieties.
Have a white board with handwritten comments on it. We had one with bullet items on it at our last show and everyone (really, everyone) read them as they walked by. It's like they were looking for remnants of some meeting with juicy tidbits in it or something.
We tried little cakes one year - which had our logo in icing on each cake (must have taken the baker hours to do!). The problem was that we ate more of them ourselves then handed them out.
Required tradeshow prep reading:
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I went to the Microsoft CRM launch in Sydney a few months ago, and as part of that they had a CRM trade show with a bunch of different companies. One of these companies had a Pinball machine setup for free play at their stand, and the company next to them had a coffee machine (a real nice one) giving out free coffees. Of course I spent about 30 minutes at these stands playing pinball and drinking coffee, but I couldn't tell you what they were actually selling... so perhaps the moral is, if you are going to do something like this - make sur e you still tell people about your product!
T least with a booth babe it's obvious, just eyecandy that takes your card and give you the info pack/freebie thingy. The company screams: We're here but we're not.
Just me (Sir to you)
I have seldom seen gimmicks work at trade shows. Givaways, free food, car raffles, acrobats, dancing girls, elvis impersanators, etc just get general attention. If the attention is on the attraction but not on your company/product, what good is that?
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