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Company logo redesign, -- tips?

We're working on a redesign of our site, which must include a new company logo.  The original one was a hack-job that I put together two years ago, and it's *very* long in the tooth now. 

We've put together what we think is a nice logo -- simple, stylized, professional-looking.  Of course, that's not to say it's an objectively good logo -- we're just geeks beating our heads against the keyboard until Freehand and Photoshop produces something smooth-looking.  So, any hints, tips, or past experience with developing and then vetting a new logo would be greatly appreciated.

Finally, does anyone have any experience with The Logo Factory [ ]?  They look like a reasonably low-cost/high-quality joint that might be able to take our best effort and tweak it to a tighter form.

Thursday, March 18, 2004

Check out  there are a bunch of really good designers there.  Setup a contest, tell em' what you are looking for, what logo's you like etc. And in no time you'll have a buch to choose from.

Thursday, March 18, 2004

Funny, the design outpost 404 (at least I think it is a 404) says "This is not the page you wanted". They missed a trick there, along Obi Wan lines.

Thursday, March 18, 2004

I second - they have a stable of CHEAP and GOOD designers. I used them for my logo.  The only tradeoff is speed, these designers are pretty busy. Edit the /%A0 crap out of the end of the URL after the slash and it will work.

Bored Bystander
Thursday, March 18, 2004

"Funny, the design outpost 404"

It's the old JoS trailing space bug biting.

Just me (Sir to you)
Thursday, March 18, 2004

Yes is great .. got my comany logo done there too.

Friday, March 19, 2004

Funnily enough, we are after a logo as well, and have just placed a competition on the DesignOutpost due to all your recommendations.

Some (all?) of the work we have seen there is of a very high quality. And with a starting prize fund of $80!! (thats slave labour!, we went for $200 and are still feeling guilty!)

Friday, March 19, 2004

This is a perfect task to outsource
1) No complex business logic
2) Flexible deadline
3) Flexible requirements

If you don't mind outsourcing this project, you can have a logo done for $10-$20 (USD).  Ask people to submit samples, and you'll probably get about 25 responses to your ad.

Friday, March 19, 2004

We used and were quite pleased.  They use a team approach where they put 3-5 designers on a project.  We saw lots of concepts and really liked a few of them.

James Nation
Wednesday, April 14, 2004

Take a look at Lots of design providers. I particularly like the portfolio at

Best regards,

Jeremy McNeil
Saturday, April 17, 2004

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