Why the name "FogBUGZ"?
First of all let me start out by saying how much respect and admiration I have for you, Joel. You're one of the smartest people to have a homepage today, and an amazing writer too.
Yeah, it's not an ideal name. I've been wanting to rename it "dispatcho." But the brand equity is already worth significantly more than the cost of having a yucky name.
Right after we set it up several months back, one of the account execs called it "fog dog" and the moniker has stuck. I think it's a brand of clothing, or used to be. For whatever reason, people immediately latched onto it.
May I say that I consider CityDesk to be an absolutely lousy name for Content Management Software.
> Outside of New York how many would even link the name
I have to disagree, I think the name 'CityDesk' is inspired!
Uhhh, this Okie linked it to newspaper publishing.
Hey, don't beat him up. It's not his fault, it all started with his parents, 'Joel Spolsky' indeed ;)
I'm inside New York and i don't link it to newspaper publishing. The name makes sense on its own: "City" is the place where lots of people interact. "Desk" is the place where you work on stuff. Hence CityDesk sounds like the place where you work on stuff to put on that place where lots of people interact.
Just rip off someone else's name, like my Soni CD player, or my Frigidoor refrigerator.
Stephen, I think "city desk" is a quite standard (newspaper) publishing term, at least in the U.S.:
Actually I'm wondering if the "CityDesk" disconnect is a generational thing instead of a geographic thing. There was a LOT of romance about newspaper publishing in the '70's and '80's (movies, some Academy Award nominees; the whole Nixon thing; "stop the presses"; etc.). I suspect the internet has taken the spotlight off newspaper publishing in the '90's and Generation Y...
"Regarding 'Erwin' - what's wrong with it?"
Personally, I think that "Bugtracker" is the most bland, generic name imaginable. Yawn!
John Topley (www.johntopley.com)
FogBugs would have been a fine name. FogBugz is passable, but why, oh why, the crazy capitalisation?
It could be worse: the name could have been "FogBUGZ!", complete with trailing exclamation mark. I'm not sure I can think of any other obvious pessimizations, though :-).
Regarding CityDesk, I'm not from New York, nor even the US, nor do I live there. Im from a totally different hemisphere.
BugTrackerZZZ MegaBlast Turbo III Delluxe
"I'm not sure I can think of any other obvious pessimizations, though :-)."
e-f.o.g./BUGZ! Enterprise 2004
eXtreme e-f.o.g./BUGZ! Enterprise Studio 2004 Architect Edition
It's mildly amusing that the mere name of a product can elicit such...oh, whatever.
I'm more curious about the "Fog" part. Is "Fog Creek" a real place?
I always assumed the misCAPitalizaTION and -- especially -- use of "z" were intentional bugs. (Get it? Even the bug-tracking software can't even spell its own name right.)
I would love to name software, especially bug tracking or testing software. I always think of Tom Clancy books or video games named after them - like violent names. MECH TESTER, Without Remorse, HackAttack! BugSniper, or for the more sensitive developers - how about FogFEATUREZ. Too funny! I actually did name a home grown test harness, which I don't care to share the name due to proprietary reasons ... but as a professional, I wasn't able to have too much fun with it : (
How can the name of a product be a proprietary secret?
Joel should make a personal version of city desk named FogBLOGZ
Tayssir John Gabbour
it was ArsDigita, not ArseDigita. In other words, it was latin, not British.
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