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Google AdWords is useless

I keep hearing "How to promote my product? Buy a Google Ad dude!" That is CRAP. In my experience, the Google AdWords program is just about useless.

First of all, is the Internet Ad problem - when was the last time YOU clicked on one of them?

Then it is the particular Google implementation: in order to keep on being listed, you need to get a certain number of clicks per day. That is NOT trivial.

Then if you place an add on a highly sought keyword, the price can go VERY high, with almost no generated revenue.

I will NOT buy anymore.

Maybe other people experience is different? If not, I wonder what will happen when the rest of the world will find out and Google's revenue will crash...

I'd rather spend my money doing Search Engine Optimization - those are the links people click on, not the ads.

Hating Google
Friday, August 27, 2004

Not useless for the google owners.


Friday, August 27, 2004

You must be an amateur and doing something wrong.

I know of several people around my city who use only AdWords to make all their income.

They test the title of the adword, the three classified lines of the adword, the ad copy on the site and the keywords. Constantly.

Let's just say for example Joel wouldn' be smart to place an adword for a search: "bug tracking software" BUT he would be smart to do it for: "buy bug tracking software", "purchase bug tracking software", "online store bug tracking software" etc...

With the right adword strategy, you get highly qualified leads coming in and your pitch must satisfy them. Let's just say, a pitch of: "A collaboration software to increase team synergy and business team productivity" is not a good pitch. An 11 year old must understand it and when you are writing it, ask somebody to read it, if they go: "wow, how can I get it", you got it right.

jkhhl;hhl;;
Friday, August 27, 2004

You may be an amateur and/or doing something wrong, but I am still not convinced.

The only people I making money are selling highly targeted, highly sought-after and impossible to get for free items. Like medicine, Viagra/Cialis, etc.

And excuse me, but your example is even less convincing: do you really think that adding "buy" or "purchase" to the keyword will get you ANY click? You'd be unlisted in 24 hours. WHO in this world searches for products using "buy/purchase" in query?

No, if Joel was to advertize on Google, "bug tracking software" with some good adjectives would be the keyword, with a description to differentiate him: fastest/cheapest/easiest to install, etc.

Or so I think - but maybe I am wrong.

Hating Google
Friday, August 27, 2004

I've been using Adwords to sell my software for over a year and have found it an excellent source of business. But it does require a reasonable amount of activity tuning and tracking your ads to make it work.

I think it probably helps if you are in a niche area, it seems to me most of the common keywords are bid on quite heavily.

What are you trying to sell?

Tony Edgecombe
Friday, August 27, 2004

I click on AdWords often. I find them rather useful as a user in fact.

Mr Jack
Friday, August 27, 2004

I avoid clicking the google ads. If I'm really interested, I cut and paste the URL.

Alex
Friday, August 27, 2004

Why?

Tony Edgecombe
Friday, August 27, 2004

Every click is costing the advertiser, and I'm not going to buy anything from their site anyway.

Alex
Friday, August 27, 2004

LOL Alex, that's pretty nice of you.

Of course, the side effect for this behavior is that the ad will be removed because of low relevancy (Google talk for lack of clicks) but still - it's nice.

Hating Google
Friday, August 27, 2004

We used AdWords for our website this year and generated tons of traffic and sales.  It does get VERY expensive to stay at the top.

Mike Ferry
Friday, August 27, 2004

The Google ads are reletively discreet.  I've clicked on a few.  There's no way I'm going to click on an advert that say's I'm the millionth visitor in flashing yellow and pink.

It's also nice that I can see the URL I'm going to be taken to.

Steven
Friday, August 27, 2004

"Every click is costing the advertiser, and I'm not going to buy anything from their site anyway."

And helping pay for the wonderful Google.

Mr Jack
Friday, August 27, 2004

Is anybody offering a Google AdWords management service yet?

Ged Byrne
Friday, August 27, 2004

silly me.

Just search for google adwords help and there they are.

If you couldn't find their service in Google Adwords then they wouldn't be worth hiring :)

Ged Byrne
Friday, August 27, 2004

I have to agree with Alex.  I NEVER click on a advertised link, on Google or any other site.  I always cut and paste the URL, or view source if it's not obvious.  Most of the people I know do the same thing.

no credit from me
Friday, August 27, 2004

Those are some pretty good practices, but cut & paste is still a cop-out.  When I see an ad I want to visit, I View Source to find the URL, write it on a piece of paper, scan the paper, run a handwriting recognition program to convert it into ASCII, pipe the output into Lynx, pipe Lynx's output into a file, print the file, and read the printout in the toilet.  This way I'm sure I haven't been contaminated by the internet.

Luddite
Friday, August 27, 2004

Google Adwords is an open "efficient" market and according to the Efficient Markets Theory, any benefit will be quickly exploited and made useless.

In other words, people are bidding up to the point where they're making only a marginal profit in order to lock out other people below them.

Eric Sink said he was using Google Adwords and they weren't working for him. Well at $0.10+ a click, for a $7 product, 1 in 70 would have to buy just for him to break even.

Plenty of people use Google Adwords and make money, that's why there's so many of them. But it takes time. It's work, it's not instant money.

www.MarkTAW.com
Friday, August 27, 2004

What about adwords/banners on a site?

You're costing the advertiser money, but supporting the site (and possibly encouraging them to place more prominent ads). Which do you do?

www.MarkTAW.com
Friday, August 27, 2004

Google AdWords are highly effective.  The discussion in this thread regarding link clicking is a bit crazy.  If you are determining the link from an ad, visiting the site without clicking, the ad has been incredibly effective. Regardless, you pay per click, not per impression.

Run banners on a highly targeted site, now take the cost of this campaign and divide by the click throughs, do the same for your adwords run.  You may be shocked to find out how effective adwords are compared to other forms of advertising.

Pete
Friday, August 27, 2004

Google AdWords are among the few online ads that I actually will click on. I tend to avoid most other ads like banners, but I respect a google ad more because they are both less intrusive and targeted.

James U-S
Monday, August 30, 2004

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