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Wire Services and PR...

Well, now that our website is available for the public, and our product is released, we're kicking into marketing and sales mode.  We've developed a 'new product' press release, and circulated it to the 50 or so journals, magazines, and websites that deal most directly with our market.  However, we obviously want to get as much coverage as we can (within the bounds of our selected market positioning), so we've been checking out various newswire placement services.

The two most interesting I've seen so far are PRWeb ( http://www.prweb.com/ ) and SoftwareWire ( http://www.softwarewire.com/ ) -- the former because of its (relative) longevity and the latter because of its concentration on the software industry.  I've also had DPDirectory recommended to me ( http://www.dpdirectory.com/ ) as another good software-industry-specific wire distribution outlet although getting a hold of its proprietor has been tough so far.

Any software entrepreneurs have any experience with these firms?  Any other recommendations / experiences worth sharing about PR surrounding a product launch?

Regards,

Chas Emerick

Snowtide Informatics : http://www.snowtide.com
PDFTextStream: High Performance PDF Text Extraction Java Library

Chas Emerick
Monday, August 23, 2004

Who knows, but I'm glad you spam your products on this forum.

Bob
Tuesday, August 24, 2004

Chas, it seems a reasonable thing to ask. 

It always seems like these pseudo-anonymous characters are the first to tell everyone what is appropriate and not.

If Joel deletes it, you know it wasn't in the right place.  Take it from a person how hides behind the pseudoname hoser (small h please).

hoser
Tuesday, August 24, 2004

I used DPDirectory and was pleased with the quality of service although its too early in the process to judge the final results.

Tony Edgecombe
Tuesday, August 24, 2004

I've never used this type of service, and personally know no-one who has.

However, I used to follow one of the shareware usenet groups, and the dpdirectory folks were mentioned often. Al (the proprietor) often posted to the group, and seemed to be reliable from what I read in that group.

Edward
Tuesday, August 24, 2004

Bob et al.,

I certainly am not trying to spam anyone.  I've lurked here for over two years under various nom-de-plumes, but I figured there would be no harm in having a sig since there appears to be many others who do the same.  My inquiry was and is sincere, and I appreciate the feedback on DPDirectory.

If it becomes clear that a significant set of people view my use of a sig in a negative light, I'll drop it.

Regards,

Chas Emerick

Snowtide Informatics : http://www.snowtide.com
PDFTextStream: High Performance PDF Text Extraction Java Library

Chas Emerick
Tuesday, August 24, 2004

Hey Chas,

I've seen others mention it in other posts too. The sudden appearance of a bunch of posts from a new name with a signature taking four lines after his name is a little distracting. I'd reccomend just putting your URL below your name, or even just putting it in your "Full Name" when posting.

I don't think anyone minds you including it, but it would be nice if it was less intrusive.

  --Josh

JWA
Tuesday, August 24, 2004

Ok Chas, let's all do it!

Bob

http://www.giantcompany.com/(ohwry555ioi4shmjeph1kxjb)/products.aspx?PID=A22069

Message Board SPAM Inspector : Ranked #1 and Best Buy by PC World and Laptop Magazine. Spam Inspector has been recognized as the best selling selling desktop antispam software since its release in 2001. Over 1,000,000 users have downloaded Spam Inspector to fight back against annoying and time wasting spam, choosing it to for its EASE OF USE and POWERFUL SPAM BLOCKING.

Bob
Tuesday, August 24, 2004

Josh, thanks for the reasonable note.  I too have noticed a few other comments.  Ergo, I've taken your suggestion.

Bob, ... Oh, to hell with it.  **sigh**

Chas Emerick ( http://www.snowtide.com )
Tuesday, August 24, 2004

That looks nice to me, Chas. If I ever get through the development phase and get to launch I might do the same. One big advantage has to be that the cookie will remember that and you'll have a lot less manual messing around when you post.

Take care, and good luck with the new venture.

  --Josh

JWA
Tuesday, August 24, 2004

Might want to send it to http://www.prnewswire.com/

example
Wednesday, August 25, 2004

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