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New MSN +Encarta search IS a threat to Google?

http://search.msn.com/default.aspx

Its unthinkable. But many people might actually prefer this over Google. Its integrated into Encarta. So its absolutely awesome to have a encyclopedia full of multimedia/articles as the first result of the search.

Wonder how Google will react?. They may try to buy some company making encyclopedias.

Karthik 
Monday, July 26, 2004

Thats funny. Not all searches seem to go through Encarta. Maybe its some MS goofup.

Anyway, most major topics seem to go through Encarta

Karthik 
Monday, July 26, 2004

What do you mean by major topics?

lions
computers
World War II
Charlie Chaplin

None of those gave me any Encarta links.

Modern Cowboy
Monday, July 26, 2004

lion and world war 2 did. Computer didn't.

I wonder what the matching algorithm is...

Philo

Philo
Monday, July 26, 2004

Is this a new feature?. Was this there earlier?.
Does Microsoft have any plans to improve it?.

Its a ***Brilliant** idea. Its just what it takes me to defect from Google. For instance, i do a lot of searches on history.
I am least interested in the tens of thousands of links  google gives me.

Karthik
Tuesday, July 27, 2004

Compare these results. I don't think Google needs to worry just yet:

http://search.msn.com/results.aspx?q=charlie+chaplin&FORM=SMCRT
http://www.google.com/search?sourceid=mozclient&ie=utf-8&oe=utf-8&q=charlie+chaplin

Matthew Lock
Tuesday, July 27, 2004

Matthew,

Why do you see a big advantage to Google here? I just had a quick look at both of those links and I can't see any significant difference between the two. In fact, of the two, I think I prefer the MSN results. But that's just because some of the linked pages are slightly more to my taste.

Voltaire's Dog
Tuesday, July 27, 2004

See the first 3 results from MSN. All paid for adverts.

Matthew Lock
Wednesday, July 28, 2004

I see what you mean but I don't agree with you. The three top links are offset in their own area specifically marked 'Sponsored Sites'.

I prefer not to have ads at all with my search results but I no longer even see them (MSN, Google or whatever) unless I am looking for a product and a sponsored link might help me find it. I prefer no ads at the top such as with Google but I think I'd call it a very minor advantage for Google at best.

The number one advantage Google has is name recognition. The page rank algorithm advantage, the massively distributed, indexed search and storage algorithms, etc. are all being rapidly eroded but to search the Internet is to 'Google'.

It remains to be seen how well they maintain that advantage and leverage it in other ventures. They certainly are sharp people and I expect them to be quite successful even in the face of the improving competition but I'm not so sure about $30 billion worth of success.

Voltaire's Dog
Wednesday, July 28, 2004

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