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Where and what kind of advertising?

As a developer, where do you look for advertisments? The product I have in mind is developer centric asp.net hosting. We are thinking of placing ads, if possible, on a couple of developer resource sites (4guysfromrolla, 15seconds, etc...) Does anyone else have any other ideas? We're obviously looking for a good return on investment, but at the same time, we don't want to break the bank.
Thanks.

SW
Monday, July 05, 2004

Google?  Anyone looking for asp.net hosting +developer might hit?  Just a thought.

<sigh/>
Monday, July 05, 2004

Use Google Adwords to EVALUATE what keywords will bring you the best QUALITY of traffic. 

Then, create pages that will rank highly on those keywords.

Mr. Analogy
Monday, July 05, 2004

Or buy advertising on Google. But the amount of traffic it generates might be expensive.

Anony Coward
Monday, July 05, 2004

See what maximumasp.com does.

Green Pajamas
Monday, July 05, 2004

"Or buy advertising on Google"

That's what Google AdWords is. It's advertising on the google search engine so that your ad appears when someone searches for an appropriate keyword set.

If you're crafty and selective, you can get a CPC (cost per click) of about $.15 to .25 without much trouble.

However, a better long term strategy is to get your page /site rankes highly so it just naturally shows up for searches.

Mr. Analogy
Monday, July 05, 2004

IMO, funny enough. Green Pajamas comment is the best so far. I was talking to my neighbor who is an expert at dining out, visiting restaurants constantly, writes a column for a local newspaper on what restaurants to visit. Anyway, I was asking him how to have a successful restaurant so it would always be filled and make some money. I wanted a complicated answer, but he cut me off and said: "Just make some really good food and have a pleasant waiting staff working for you." In the case with hosting, first off copy what the best asp.net hosts do, answer your customers emails and you will get tons of business from referals.
BTW, if you do decide to advertise thru a regular search engine, here is a link, check out the tools sections for suggestions for adwords: http://www.content.overture.com/d/USm/ac/index.jhtml

Rather interesting cause somehow I thought that most people when looking for a host go to a specialized web host search. At least everybody I know goes that route instead of blindingly clicking in google. The specialized website have great message board where one can find all the stuff on a host, good or bad. And that is where word of mouth comes in.

Poof
Monday, July 05, 2004

Good points.

Having a message board definately shows an amount of professionalism & that you're willing to expose any problems you may have to the public. It will also turn up in search engines.

Become active on WebHostingTalk and WebMasterWorld. Any time anyone is looking at potential hosting companies, I point them to WebHostingTalk.

The Overture Search Term Suggestion Tool: (more direct link)
http://inventory.overture.com/d/searchinventory/suggestion/

Google Adwords Keyword Suggestions
https://adwords.google.com/select/keywordsandbox

GoogleRankings Check your position in the search engine of Google™
http://www.googlerankings.com/

Talk to the folks at NetCraft. Surely being on a list like this:
http://uptime.netcraft.com/perf/reports/performance/Hosters?tn=june_2004

Can only be good for your business.

www.MarkTAW.com
Monday, July 05, 2004

Am I being correct on this?
Server side applications such as ASP.NET require CPU cycles to be executed and spewned out to the client browser. I notice that as I visited maximumasp.com the front page loaded slower than I expected a HTML page to load. Are there anysort of benchmark lists for webhosts that say how fast asp.net is executed? Naturally, there are lists for bandwith speed, but is the only way to check how fast ASP.NET host is by visiting their own pages and doing an eye-ball test?

Poof
Tuesday, July 06, 2004

What's your USP, SW?

There are tons of developer-centric ASP.NET hosting companies out there. Magazines are full of their full-page glossy adverts.

I am interested in this product, so what is different about you guys ?

Steve Jones (UK)
Tuesday, July 06, 2004

Thanks everyone for the advice. I think actually buying clicks on Adwords is a bit cost prohibitive at this point, but I like the idea of using it to evaluate some keywords.

Steve,
We're a small consulting company branching out to do some hosting as well. Since we are small for now, our main focus will be on customer service. Any problems you might run into will be answered/corrected as quickly as possible. Our main focus, as it is with our consulting services, will always be our clilents, and building longterm relationships with them.  If you want more information, feel free to email me.

Thanks again for all of your help.
SW

SW
Tuesday, July 06, 2004

Affiliate programs, value added reselling and bulk sales.

Christopher Diggins
http://www.heron-language.com

Christopher Diggins
Wednesday, July 07, 2004

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