How much do downloads translate to sales?
I know this is a stupid question to ask. But too often, we see claims of 1000 downloads a day and so on.
I've heard of conversion rates as high as 10%, but that seems to be the exception. Usually 1-4%.
we work on a rule of thumb of about 2%, and mostly thats pretty accurate.
0.5 % - 1%
Wasn't there a Joel article on this one?
2% is the kneejerk answer to any blind marketing.
Don't make the mistake of seeing large download counts on download.com and using some simple maths to work out what people are making, many of those download counts are artificially boosted.
I just did the math for ours. Just over 3% in March and just over 4% in April. That seems consistent with what's being said here.
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