Fantastic Marketing Book
What would you consider to be the single most valuable marketing book for small indepent software developers?
Oh, and please say *why* they are so valuable to you :-)
Not specifically for software, or even products, but any of Harry Beckwith's books would be my recommendation for best marketing books around. They're cheap and good reads, buy 'em all.
"Marketing Management" by Philip Kotler, Always updated.
Richard Sunarto Yu
Ogilvy on Advertising - David Ogilvy
"The Product Marketing Handbook for Software." Joel reviewed it highly here.
Monday the 10th
"The 22 Immutable Laws of Marketing", because software developers often don't understand how customers perceive their products relative to the competition.
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