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Fantastic Marketing Book

What would you consider to be the single most valuable marketing book for small indepent software developers?

(Okay... if you *must* list more than one I'll forgive you <g>)

Edward
Monday, May 10, 2004

Oh, and please say *why* they are so valuable to you :-)

Edward
Monday, May 10, 2004

Not specifically for software, or even products, but any of Harry Beckwith's books would be my recommendation for best marketing books around. They're cheap and good reads, buy 'em all.

JWA
Monday, May 10, 2004

"Marketing Management" by Philip Kotler, Always updated.

Richard Sunarto Yu
Monday, May 10, 2004

Ogilvy on Advertising - David Ogilvy

Like getting 20 years experience in advertising.

Matthew Lock
Monday, May 10, 2004

http://www.amazon.com/exec/obidos/tg/detail/-/039472903X/102-9353266-6932119?v=glance

Matthew Lock
Monday, May 10, 2004

"The Product Marketing Handbook for Software." Joel reviewed it highly here.

Its the only book specific to software.

www.aegis-resources.com

Monday the 10th
Monday, May 10, 2004

"The 22 Immutable Laws of Marketing", because software developers often don't understand how customers perceive their products relative to the competition.

Scot
Monday, May 10, 2004

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