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A new company name

Hi,

I'm thinking of starting my own company, giving IT consulting. Does anyone has a good name for it ?

David

David Rabinowitz
Monday, September 08, 2003

for $100 , i can suggest a few names, mail me:-)

Prakash S
Monday, September 08, 2003

BTW: i can also recommend an accountant..

Prakash S
Monday, September 08, 2003

David,

You're asking a bunch of geek/IT folk about what essentially is a marketing question, which makes me wonder if you've generally thought this through.  Go read "The E-Myth Revisited" http://www.amazon.com/exec/obidos/tg/detail/-/0887307280/qid=1063013721/sr=8-1/ref=sr_8_1/102-8063846-9298505?v=glance&s=books&n=507846
and possibly the follow-up book for contractors that seemed interesting - http://www.amazon.com/exec/obidos/tg/detail/-/0060938463/qid=1063013736/sr=1-1/ref=sr_1_1/102-8063846-9298505?v=glance&s=books

Also consider a book on marketing - I just bought "A Crash Course In Marketing" - http://www.amazon.com/exec/obidos/tg/detail/-/1580622542/qid=1063013845/sr=8-1/ref=sr_8_1/102-8063846-9298505?v=glance&s=books&n=507846

I bought The E-Myth Revisited and A Crash Course In Marketing last night and both books are really informative and interesting enough for me not to want to put them down (very strange for business books.)

GiorgioG
Monday, September 08, 2003

how about mycrosoft consulting.  It hasn't been registered yet.

anon
Monday, September 08, 2003

Last time my employers went through this, they paid over £50k to the branding consultants for a new name, which we did not use in the end.

PWC went with Monday for a bit,  before they were bought by IBM.

You might go with Tuesday, and hope IBM buys you out to save you the shame of having such a silly name.

Alternatively, why setlle for a day when you can have a whole month.  Try January...

This one is a bit hard to swallow, but I always find that 5-10 year old kids are the best at coming up with names. Engage them in a semi-intelligent conversation, give them a rough idea of what you want to do, and as them what it should be called.

Either way, whatever they come up with will not be any worse than what you will get for £50k from naming consultants who put you through focus groups.

Another source of inspiration is something like http://www.kabalarians.com/male/tapiwa.htm  . Thousands of names from all over the world should give you an idea or two.

Tapiwa
Monday, September 08, 2003

List all the words describing your company or your vision then pick two and combine them together.

Or maybe just your initials and something business-like, "DR Networking Solutions", or if you're mainly going to get business from the yellow pages, "AAAAAAAA Consultants."

Rick
Monday, September 08, 2003

"I'm thinking of starting my own company, giving IT consulting. Does anyone has a good name for it ?"

- ET Consulting
- CT Insulting
- ITC means IT Consulting (tm)
- ITC - We are the con in consulting (tm)

Still Unemployed
Monday, September 08, 2003

I agree with the comment about getting a kid to help you.

They come up with some of the most ingenious yet blindingly obvious names.

Of course, they'll come up with a lot of really lousy ones.  If they're boys, expect a lot of booger and snot references.

; -)

Steve Barbour
Monday, September 08, 2003

Rabinowitz and Associates.

And skip the marketing books, just read the "Marketing for Geeks" articles on Eric Sink's site.

http://software.ericsink.com/

Kentasy
Monday, September 08, 2003

Give us a few more weeks and "Lingo" might be free...

Philo

Philo
Monday, September 08, 2003

Am I the only one that dont like ...and Associates kindof names? They tell me its a small firm that cant hire people so they have associates instead of employees.

Patrik
Monday, September 08, 2003

Taipwa,

We also spent $US 70,000 on a name, and I'm too embarassed to even mention it.

Having geeks pick your name is fine.  All that matters is:
1. Its not trademarked.
2. Its meaningless.

From there, go conquer the world, and don't look back.

just coffee black (egg white to you)
Monday, September 08, 2003

"They tell me its a small firm that cant hire people so they have associates instead of employees."

True, like all those loser lawyer and doctor firms.

Jim Rankin
Monday, September 08, 2003

How about CompuGlobalHyperMegaNet?

Pinkerton
Monday, September 08, 2003

How about "RabinSoft"?

Although my normal rate is $500 per hour plus tons of free expresso, I won't charge you any branding fee ;)

Ram Dass
Monday, September 08, 2003

CompuGlobalHyperMegaNet.com !!

Foolish Jordan
Monday, September 08, 2003

"Give us a few more weeks and "Lingo" might be free..."

I resemble that remark...

Bill Rayer
Monday, September 08, 2003

"Dave's Software Shack"

(Free side-order of fried shrimp with every MS Access app!)

Burninator
Monday, September 08, 2003

LOL !  "Dave's Software Shack".

Awesome.

Kentasy
Monday, September 08, 2003

Check out http://noemata.net/nbng/

Immature programmer
Monday, September 08, 2003

More seriously, I agree with the poster that said to use your own name. Rabinowitz sounds perfectly respectable, and you shouldn't have any problems with trade names.

Best of luck
Bill

Bill Rayer
Monday, September 08, 2003

Eovia got their name when somebody wrote a program to combine random word-parts until they reached something that sounded good.

Just make sure that you can buy the domain name and are able to communicate the spelling of the domain name over the phone without much difficulty.

Flamebait Sr.
Monday, September 08, 2003

Take in consideration if you are going to sell to spanish language speakers, or others.

Rabobank, for example, is bank that in spanish sounds as... well... cockbank...

Ross
Monday, September 08, 2003

When my father, a doctor, was trying to commercialize some research that he had done, we talked about what to name the company.

"What does this thing do?" I asked.

"It predicts when you're going to die," he said.

I suggested that he call the company "Mortronics".

My decision was overruled.  I'm still proud of that name, but maybe if I had been 10 years old at the time, I could have come up with something better.

Seth Gordon
Monday, September 08, 2003

I like Rabinowitzosoft.

-Jeff

Jeff MacDonald
Monday, September 08, 2003

Rabinowitzosoft?  With all due respect, it is too long and difficult to type in.

Lots of people will be going to:

www.rabinowitzcsoft.com
www.rabinowhichsoft.com

Etc.  And if you're successful, they'll be greeted with some nice porn popups placed there by the type of people who capitalize on misspelled domains.

So, I would suggest something else. 

One other thing to consider is to make both your company and product names fairly unique and not common words.  Microsoft can get away with names like Office and Windows, but that was before the big push of the Internet.  Try to go for a name that if typed into google is likely to bring up your site as the first hit, which won't happen if you use a common everyday word.

Mister Fancypants
Monday, September 08, 2003

Something generic and not specific to an industry or what you do. This allows you to use the same company when your first business flops. For example, DR Partners or DR Group.

Tom Vu
Monday, September 08, 2003

(1) Make sure you sound as 1999 as possible, i.e. lots of
"xx" in it, like "Moronoxx". "Xanaxxis" is fine, too.
(2) Don't try to put any sense in it. "Rabid Rabin" is better than "RabiConsult".
(3) Stick to movie naming schemes. Avoid long names (VC's cannot remember them, anyway), or find appropriate short forms. "RSoft" is cool, but "Rabinowitz IT Consult" might look fine, too, when written as "RIC" in yellow pages. "R3" might be in use already.

So what about "RAxxis" ("RXX")?

Still Unemployed
Monday, September 08, 2003

SaladCreamSoft.com

Damian
Monday, September 08, 2003

I once worked for a company called "Division".
This caused no end of confusion. 

--jeffh
Monday, September 08, 2003

Ooh, that Noemata codename generator spat out EVELAR.  Looks good to me.

anon
Monday, September 08, 2003

I dub thee 'Plizzle'.

Norrick
Tuesday, September 09, 2003

The Rolling Bytes, as in The Rolling Stones

RP
Tuesday, September 09, 2003

I'm not so sure that noemeta thing is so useful - on about the fourth click I got "EXTRATEAT". Maybe useful for an escort service, but...


Tuesday, September 09, 2003

Make it really long, and then simply use the abbreviations...

International Business Machines - IBM

Rabinowitch SoftwareWorks InterGalactical - RSWIG

;)
Still, the name generator issued me with AUNION

Tapiwa
Tuesday, September 09, 2003

Fancypants,

I made my 'Rabinowitzosoft' suggestion in jest.  I was laughing when I'd imagined giving someone the URL over the phone.

-Jeff

Jeff MacDonald
Tuesday, September 09, 2003

For your company logo, you can use the e-business logo generator at http://www.dack.com/web/bullshit.html ...

"We generate seamless web-readiness"

Rick
Tuesday, September 09, 2003

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