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Selling software to embed in other people's softw

Can it be done?

Selling your software application to a series of other software companies (or ISVs; Independent Software Companies) who pay you large licence fee for each version they sell.

This is sometimes called OEM.  Different from simply a channel relationship where someone else sells your product with your brand; this is when your product is in effect white labeled.

I have people telling me this is the way to go because it means you don't have to sell direct (meaning no sales channel expense) and you don't have to put up with users giving you a hard time post-sale.

It seems like a sensible way to approach the ME sector especially but is this really viable?  Are they many precedents of successful companies doing this?

I'd welcome any thoughts anyone has.

Ronald Fisher
Friday, May 16, 2003

www.sleepycat.com makers of BerkeleyDB

J.
Friday, May 16, 2003

Well, I certainly hope it can work-- this is exactly the kind of thing I've been thinking about doing myself.  But I guess we'll see.

= I have people telling me this is the way to go
= because it means you don't have to sell direct
= (meaning no sales channel expense) and you
= don't have to put up with users giving you a
= hard time post-sale.

Yeah, but now you have whole companies giving you a hard time instead.  And although maybe I'm missing something with the "sales channel" terminology, aren't you going to have to get out there and plug your product one way or the other?

van pelt
Friday, May 16, 2003

Sometimes that package can be royalty free also.

codebase is such a library

http://www.codebase.com/

Albert D. Kallal
Edmonton, Alberta Canada
kallal@msn.com
http://www.attcanada.net/~kallal.msn

Albert D. Kallal
Friday, May 16, 2003

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