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Marketing Software Consulting

Hello,
Just wondered if anyone had any links or book recommendations on marketing software consulting services?

I have only come up with this one so far:
http://www.softwaremarketsolution.com/

Matthew Lock
Monday, May 27, 2002

This guy is real insigthtful and practical:

http://www.goingware.com/tips/marketing.html

X. J. Scott
Monday, May 27, 2002

Thanks.
After some reading on the web I figured out what my real question was, "How do I write good advertising copy for technical adverts?"

Here are some links I found that are helpful:

http://doc.weblogs.com/2001/12/16#subtractvertising

http://home3.americanexpress.com/smallbusiness/resources/expanding/copywriting/

http://web.archive.org/web/20011025055700/http://www.edithroman.com/static/literature/ERA103.html

Matthew Lock
Monday, May 27, 2002

Here's a negative example too, quite funny:

http://www.wordsleuth.com/copywriting_crimes.html

Matthew Lock
Monday, May 27, 2002

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