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Companies that do marketing and distribution

I own a small company that has produced some software that VC's want a piece of. After looking at their initial numbers and the slice of the pie left after marketing and distribution, I might as well go back to consulting.

The product is viable and I have sales to back it up (http://www.newsletterease.com). The software is a good start and I'm working on several enhancements.

My question: does anyone know of a good place to start looking for marketing/distribution partnerships?

I appreciate any input that you have.

Brett Rogers
Wednesday, April 24, 2002

Here are four companies that do this kind of thing:

http://www.softwaremarketsolution.com
http://www.mind-share.com
http://www.mktstar.com
http://www.relaunch.com

But you are probably better off looking for a traditional software company with products that are complementary to yours.

Software developers are often surprised at the cost of marketing and distribution; it would be reasonable to expect to spend about the same amount of money on marketing and distribution as you spend on research and development. When a product is new, you should expect to spend even more, perhaps three times R&D.

Also, don't assume that the first term sheet you get from a VC is etched in stone. On the other hand, sometimes I'm surprised that any deals get made with VC's, given the fact that they're usually trying to find bargains, and entrepreneurs usually overvalue their own babies...

Joel Spolsky
Wednesday, April 24, 2002

WARNING :  http://www.softwaremarketsolution.com is infected by virus.  Anybody visiting the site will also be affected.

The virus will make your CD-ROM disappear.  I was affected about 4 months ago.  It happened when I went there to read about Joel's Opinion on rewriting software from scratch.

Let me know, if they have cleaned up the site and you had
gut to go there.

nPage
Wednesday, April 24, 2002

nPage seems to be right - not a hoax. Norton Antivirus alerted me it had blocked a script on the site.

B
Thursday, April 25, 2002

I think this is more a problem (in general) with IE than the other browsers. The internet & your computer *should* be seperate, but IE lets the internet run scripts that install things and change settings on your computer.

Perhaps another downside to Microsoft's integration of the web browser and the OS.

I viewed the page in Opera and still see my CD drive. You should be able to change your internet settings (if you can track them all down) to prevent this kind of activity.

I heard a similar story last september about the FBI's website...

MarkTAW
Thursday, April 25, 2002

It was the wrong link anyway. I didn't mean
SoftwareMarketSolution, I meant
http://www.softwarecompletions.com

(Incidentally, the owner of SoftwareMarketSolution assured me that it's not a virus, just an innocent javaScript that triggers overenthusiastic virus detectors.)

Joel Spolsky
Thursday, April 25, 2002

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