Rebranding using Web Services
Hi. Like many people, I am still trying to get my head around some of the uses of Web Services. One use I've thought of would be to offer rebranding for a business service. All of the value could be offered through a SOAP interface. Companies that purchased the rights to rebrand could then use the interface to create a web page or standalone application to provide the service to their end users. Is this a reasonable application of Web Services? Or am I missing the boat completely? Thanks, Ed.
That is certainly a legit use for webservices. I actually worked on a pre-SOAP service for the now defunct Strategy.com that exposed data to affiliates that could be rebranded. A site like Yahoo Financial would be given templates and examples on how to access the information using http/xml and then do what they wanted. Most of the time Microstrategy's in-house "affiliate team" would handle the rebranding. One could easily write the same type of interface using SOAP/DIME/XML.
OK. I have a good idea how I might accomplish this using web services. But does anybody have any links concerning the general concept of rebranding. Maybe a case-study or something. Any past experiences would be helpful too. Thanks, Ed.
What do you mean "rebranding"? Like this: http://www.kokogiak.com/amazon/default.asp ? I'd look for something more useful than simply repurposing.
Something along those lines. For the past year, my boss has brought up the word a couple times. My understanding is that a company sells access to the service it provides and allows third-party companies to create an interface to that service and cut a bit of portion of the profit off the top. Essentially, the third-party company is putting their brand on the other company's services.
Just about every “web” portion of newspapers for Tv listings uses www.clicktv.com
Albert D. Kallal
"Granted, each site might have 99.99% uptime. But when you start multiplying 99.99 * 99.99 * 98 (Joe Smith doesn't have redundancy) * 99.99 ... the uptime starts to take a major hit."
Just me (Sir to you)
If you hear of any user apps that have 99.9% uptime let me know. Including user reboots, app crashes, drive failures, patches, system problems, fiddling with settings, reinstalling.... If you are talking about users, and they are getting 99.X% up time that is a big improvment - though with colocation that could be higher. The bottleneck is probably their own net connection for that in the end. Of course as a provider you have to to shoot for better, and overcome the perceived and real problems, so it is a very valid point, just the real experience of users tends not to be anything like that of a unix server in a dark cool closet..
Not that I know of, but she must be pretty with a name like that.
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